"Susan introduced my sales staff to 'event selling' with a focus on non-traditional, developmental revenue. She helped us formulate special projects and pitches that went beyond 'spot sales' and guided us in techniques to reach decision makers with budgets and funding outside traditional media. Susan was instrumental in changing the culture of our sales staff [and] each year we increased our revenue goal...[and by] 2002, non-traditional revenue represented 11% of our overall revenue budget."
Sue Schwartz
Former Vice President
Belo KTVK - Phoenix, AZ
"When a media company becomes interested in entering the exposition industry, they need to have someone available to lead them through choppy waters. A delicate balance must be maintained in leveraging assets. Susan Brazell's enthusiasm for the marriage between expositions and broadcast media is on target and will net positive results. Our bottom line was enhanced by her direct involvement."
Patrick Buchen, CEM
Genreal Manager
Belo Expositions
Sue Schwartz
Former Vice President
Belo KTVK - Phoenix, AZ
"When a media company becomes interested in entering the exposition industry, they need to have someone available to lead them through choppy waters. A delicate balance must be maintained in leveraging assets. Susan Brazell's enthusiasm for the marriage between expositions and broadcast media is on target and will net positive results. Our bottom line was enhanced by her direct involvement."
Patrick Buchen, CEM
Genreal Manager
Belo Expositions
 EVENTS"We are continuously faced by great opportunities brilliantly disguised as insoluble problems." -Lee Iacocca
 So what does Ms. Ziller Brazell bring to the expo table? "Unbelieveable passion. Susan's got her hands in every single piece of it, every single minute. Passion." Gale Duff-Bloom on VISIONS: The Women's Expo President of Communications JCPenny |
